Moving Forward One Step At A Time
Contributing to other people’s knowledge/understanding/fun etc. pays huge dividends in today’s Internet enabled communities.
This won’t come as a surprise to anybody hanging around Twitter, but for the non-believers here’s concrete, quantified evidence. Continued…
Posted in Social Media.
– February 20, 2009
“What happens when our customer has a brother who’s a vendor, and a sister who works for our regulatory authority? Disappointing the customer with delivery whilst demanding extra discount from the vendor might have an impact on our ability to satisfy the regulator.
Doesn’t seem likely to be a positive influence.”
Posted in Business Sense.
– January 30, 2009
“It doesn’t matter if we’re insurance agents, plumbers, lawyers or interior designers. There are people who buy what we sell hanging out on social networking sites. If we don’t join in they’ll buy from somebody else, because they don’t know what we do, and how good we are at it.”
Posted in Social Media.
– January 26, 2009
At first glance Personal CRM seems an oxymoron, or at least terms put together by somebody who doesn’t really understand their meaning. After all, there’s nothing personal about ways companies implement Customer Relationship Management. The systems are intended to enforce control by accountants over sales and service functions.
But distill the concept of CRM to it’s fundamental elements – Relationships, Plans and Schedules – “Who” we know, “What” we want to do them, “When” we plan to do it – the potential for Personal CRM starts to emerge.
Posted in Business Sense, Everything Else.
– January 22, 2009
Are we seeing the end of the “expert buyer”?
In the “good” old days sales guys would meet people, understand their interests, offer their expertise, propose solutions. People bought from people they trusted. The relationship between the two became the basis on on-going successful business for both parties.
Then we saw the emergence of the “expert buyer”. Third parties started offering guidance on how to buy the best solution. Incompetent managers started paying consultants to help make decisions, laying off responsibility for getting them right.
Posted in Business Sense.
– January 8, 2009
Is it one 24 carat diamond, or thousands of tiny pieces?
Is a strategic resource, or a convenient way of storing email addresses? Continued…
Posted in Business Sense.
– December 17, 2008
Actually the question might more accurately be “Why don’t businesses engage?”. Some of the answer to the first question might be indicated by the second. However: Continued…
Posted in Social Media.
– December 16, 2008
Noted author, and feminist, Robin Morgan is generally attributed with the quotation “Information is Power”. So true, this has become a “truism” – we know that, right? Continued…
Posted in Business Sense.
– December 12, 2008
Is There Anything I Can Do To Help You?
No! Well maybe explain why this question is so important. Continued…
Posted in Business Sense, Social Media.
– December 12, 2008
Yes it is – here’s why, and how and how we need to get involved and help shape our piece of the future.
But first, the apocryphal story. Continued…
Posted in Social Media.
– December 11, 2008
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