Recently we got told, by different people, a couple of interesting facts which seemed a little hard to believe at the time.
But since then we’ve seen some evidence that they’re both true.
The first was 93% of college graduates do not click on sponsored links in Search results.
Presumably because they’re looking for genuine insight as opposed to carefully managed marketing speak.
The other was 25% of Search phrases are totally unique.
Our limited experience with Pay Per Click was the traffic we got wasn’t seriously looking for a solution like ours. That seems to support the first point, to me at least.
For the past six months we’ve been focusing on content in our blogs, SEO, and Keywords.
Now we think we’re on top of Keywords and SEO it’s a good time to review the traffic we’ve received through Search, which terms they used and which pages they accessed.
It really does seem every search we get is unique and directly related to the title of the page.
Maybe (?) Search engines are now matching specific phrases rather than Keywords. It certainly seems that way to me, and would explain a question I have about Posterous.
Some very smart people are blogging on Posterous and that must mean they’re not bothered about the lack of SEO tools.
Or maybe they know something of Posterous plans for the future which hasn’t been shared with the rest of us yet?
What do you think guys. What’s going on here?
Posted via email from stevensreeves
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=e6e26333-d3d7-4cf9-9733-c52c66ee25f0)
Have you got your Front Office Box yet?
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
