Free Is No Longer an Option

For some time now we’ve struggling to explain the relevance of ‘Free” in the new markets emerging enabled by the Internet.

Happily there are a number of thought leaders now making the subject of “Free” a mainstream conversation and I’ve taken the opportunity to bring some of the talk to Front Office Box blog.

The articles attempt to position the whole subject for small business entrepreneurs and also debunk a lot of the witch doctor talk.

Today I came across an article posted by Guy Kawasaki Will Anyone Pay For Anything in which he explained how Generation Y doesn’t expect to pay for anything.

And by the way this isn’t limited to Gen Y – I don’t expect to pay for anything either and I’m a Boomer.

You can read my article, and find links to the full video at Make it Free, or Don’t Make It