Should CEOs Blog? : Marketing : Idea Hub :: American Express OPEN Forum

Should CEOs Blog?

Ann Handley (MarketingProfs)

But let’s step back a bit and consider why a CEO—or, more generally, a company—might consider blogging in the first place.Blogging takes recent advances in online marketing a step further—by transforming it into a conversation with customers and potential customers. It also engenders conversations among customers and potential customers themselves.

In short, you and your customers begin to better understand one another. That’s invaluable, because gaining a better understanding of your customers allows you to market more effectively and efficiently.

So There You Go, Bosses – Start Blogging Soon