You might want to think about the points raised in this presentation by Bokardo which you can find at Designing for Social Traction
This is stuff we have direct experience of and can confirm the excellent points made here, although that’s not to say we’ve discovered the answer.
With Front Office Box we’re offering a new style of business tool. That’s obviously different to Social Tools, and requires the front of the process to create a lot more motivation.
For us, we’ve defined the steps as Aspiration – Adoption – Engagement but apart from that we’re really close to what Joshua explains so generously in this long but extremely valuable presentation.
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