In the Front Office Box blog we’ve discussed the dynamics of the new Internet and the paradigm of now needing to make money out of giving stuff away.
In Content Led Selling we looked at ways we can donate our generic expertise as justification for visitors to buy that expertise in a context specific to them.
As always the guys at Copyblogger do a much better job.
In How to Make Money With Free Nathan Hangen explains
Most people won’t buy from you unless you’ve proven to them that you know what you’re talking about. Great content is one of the best ways you can do that. When you give content away for free, you earn trust and anchor your business in the mind of that reader. If they use your stuff, and it works, they’ll keep coming back for more.
Do yourself a favour and read the full article.
We’re all going to need to find ways of exploiting our opportunity in the Many to Many, and Free markets.
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- Context Led Selling in the Front Office | Front Office Box (stevensreeves.posterous.com)
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