Google Goes After Twitter

So Google‘s in trouble, seemingly everywhere but like the swan swimming upstream it rolls serenely on, even when working like crazy under the surface.

Today we see Google execs threatened with prison for publishing illegal content. The company catching the EU‘s ire, previously reserved for Microsoft. An enormous fuss made about privacy and Buzz. Meanwhile Facebook and Twitter growing like crazy. The phrase about crocodiles and asses comes to mind.

We’ve published about the battle for content and Google’s problem with sorting the quality stuff from the garbage and suggested it would lose its grip over search. As usual our forecast was both premature and misguided, it seems.

Today we stumbled across a post on the Adsense site. Apparently now Google, through Feedburner, is now publishing fresh content to our Twitter accounts, and doing so through its own URL shortener.

Does this mean anything for you? What does it mean for all the other aggregation and publishing sites/services? Why is Google doing this?

From our perspective this is really good news.

We don’t have to fool around with Twitter Feed, FriendFeed and Hootsuite anymore. That’s a bonus in it saves time.

Maybe more importantly we can put our stuff right where Google wants to find it, before any of the other Search engines even know its there.

Like em or loathe em Google remains king of content and looks as if it intends keeping the title.