Business Owners Don’t Buy It For a couple of years now we’ve been trying to engage business owners in the business oriented social networks. Advice from the marketing gurus suggests hanging out in on-line forums, and helping, chatting, swapping stories with the folks there. This, they claim, is the new approach to selling. Engaging with [...]
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Until recently the GlobalScot membership site has carried all the attraction of cold rice pudding, with Grandma telling us to eat up – it’ll be good for us. To be fair there are some welcoming people there – Scottish Enterprise staff charged with making it work I guess. But generally it’s seemed a very poor [...]
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