We all hear the expression – “gone viral”, usually referring to some silly video on You Tube, but it’s not often we get to watch it happen to our own content. Now I’ve finally got an example. Unfortunately it’s not millions of views, but it does demonstrate the point. We can’t influence whether our content [...]
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How come businesses in the United States lead innovation, and keep doing it. How come businesses in Europe, and Scotland in particular, miss the boat, consistently. Watching this video will shine a light on the differences in culture which drive differences in environment which drive differences in behaviour. Anybody charged with supporting innovation in business, [...]
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