From the category archives:

Internet Marketing

Interviewing for the Sales Manager Job | Front Office Box

Interviewing for the sales manager role? It’s time to release your secret weapon – your own definition of process, roles and responsibilities. And you can get that here.
First lets understand the backdrop. The people hiring sales managers are rarely experienced in the job themselves. They might be C level executives, [...]

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Scottish Business Needs Independence

Public Sector starts to strike, again, today. Today the BBC reported 250,000 (30,000 in Scotland) UK civil servants would strike for 48 hours, but the government had predicted minimal disruption to services. That’s nice to know – but what the hell do these people do when not on strike if the country doesn’t [...]

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Google Wave Notifications Make It a Business Application | Front Office Box

Google Wave was probably the most eagerly awaited software technology in history. Those guys did an awesome job of pre-announcing the release and the world waited with baited breath.
It seems Google must have learned a lesson with Wave, because only a few months later the company let Buzz seep out. No fuss, no [...]

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Global Opportunities for Scottish Businesses

There’s a global microbrand based in the Scottish Highlands, 50 miles from the nearest cinema, with no external investment and no employees. Last month it reached potential customers in 77 countries, and served users in China, Australia, India, Europe, South America and across the USA. It’s a global microbrand – Front Office Box.

Microbrands are [...]

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Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools.

Every Business Needs Brand Management
We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management has [...]

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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work.

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak.
Amusing and informing at the same time. That’s the winning strategy for [...]

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Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference?
Rainmaking
with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have [...]

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How You Can Still Make a Fortune with Google : Money :: American Express OPEN Forum

We’ve reproduced this article from American Express On-Line, not because we believe what it says. We don’t. But we do know there are tiny gems of information all over the web which, if brought together in the right pattern, for the right business, will provide successful business models. We’ll collect, and comment [...]

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Google Goes After Twitter

So Google’s in trouble, seemingly everywhere but like the swan swimming upstream it rolls serenely on, even when working like crazy under the surface.
Today we see Google execs threatened with prison for publishing illegal content. The company catching the EU’s ire, previously reserved for Microsoft. An enormous fuss made about privacy and Buzz. [...]

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