Social Media

Building Internet Based Services

You might want to think about the points raised in this presentation by Bokardo which you can find at Designing for Social Traction This is stuff we have direct experience of and can confirm the excellent points made here, although that’s not to say we’ve discovered the answer. Post Footer automatically generated by Add Post [...]

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Onboard the Express to the New Business Internet

Have you reserved your seat?  This train is leaving soon, and it’s the only one. Battle of the Titans is about to commence between Google, Facebook and Microhoo, and the winners will be small businesses. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Content or Engagement?

It seems the world of Internet Marketing is getting involved in quite a discussion about whether “content” or “engagement” is the killer strategy. Recognized experts don’t agree on the question.  For example Gary Vaynerchuck cares much less about writing articles and SEO for his pages.  He wants to “hang out” on sites where he meets [...]

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Who Owns the Relationship

Noted author, and feminist, Robin Morgan is generally attributed with the quotation “Information is Power”.  So true, this has become a “truism” – we know that, right? So why don’t we do a better job of looking after that information?  Please note the word “information”, we’re not talking about data, but information which is data [...]

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Social Media the New Way to Influence People

Yes it is – here’s why, and how and how we need to get involved and help shape our piece of the future. But first, the apocryphal story. The world’s most successful life assurance salesman used to tell a story of how he made one major change in his “profile” and made millions of bucks.  [...]

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Social Media – Fundamental to Marketing in 2010

It doesn’t matter if we’re insurance agents, plumbers, lawyers or interior designers. There are people who buy what we sell hanging out on social networking sites.

If we don’t join in they’ll buy from somebody else, because they don’t know what we do, and how good we are at it.

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Personal CRM – Do You Need One

At first glance Personal CRM seems an oxymoron, or at least terms put together by somebody who doesn’t really understand their meaning. After all, there’s nothing personal about ways companies implement Customer Relationship Management. The systems are intended to enforce control by accountants over sales and service functions. But distill the concept of CRM to [...]

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Proof that Making a Contribution Makes a Difference

Contributing to other people’s knowledge/understanding/fun etc. pays huge dividends in today’s Internet enabled communities. This won’t come as a surprise to anybody hanging around Twitter, but for the non-believers here’s concrete, quantified evidence. David Petherick @clarocada is enormously generous in sharing what he discovers, so others don’t have to go looking. Post Footer automatically generated [...]

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Should Relationship Management Only Be For Customers?

“What happens when our customer has a brother who’s a vendor, and a sister who works for our regulatory authority? Disappointing the customer with delivery whilst demanding extra discount from the vendor might have an impact on our ability to satisfy the regulator. Doesn’t seem likely to be a positive influence.” Post Footer automatically generated [...]

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