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How You Can Still Make a Fortune with Google : Money :: American Express OPEN Forum

We’ve reproduced this article from American Express On-Line, not because we believe what it says. We don’t. But we do know there are tiny gems of information all over the web which, if brought together in the right pattern, for the right business, will provide successful business models. We’ll collect, and comment [...]

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SMEs Even the Odds with Twitter

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Weber Shandwick recently released the results of their study on the Twitter () accounts and behavior of Fortune 100 companies. They found that a majority of Fortune 100 companies are not following [...]

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Another Scammy Pitch By BT

BT is just the worst example of a big company trying to save itself from the revolution by parting novices and fools from their money.
A few weeks ago it shut down BT Workspace having charged people good money to use this “BT” service, it then decides the deal isn’t worth it and shuts the service [...]

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Paying for Adwords? – Read This

Some months ago we were persuaded to try advertising with Google Adwords, against my better judgement. This turned out to be a bad idea, for reasons I’d expected, and for other reasons I hadn’t understood until today.
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Making Sense of New Media

Marketing Guru Seth Godin has, over the past few years, made an enormous contribution to the way the advertising business thinks and helped us all understand something of the opportunities presented by all this new technology.
In Permission Marketing he told us traditional marketing methods don’t work any more, because of lack of attention from the [...]

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With Content Leading Sales in My Front Office | Front Office Box

We all know business isn’t like it used to be – more competition, more demanding customers, and less interest in our marketing.  These all stem from the Internet.

Nowadays customers are more informed and more able to decide for themselves what they want.  Old style power selling won’t work when the customer knows more than the [...]

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How Is My Web Site Doing | Front Office Box

Anybody who goes to the trouble/expense of building a web site or blog should really monitor traffic, understanding where the content achieves objectives and where it doesn’t.

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What Could You Do With a 1,000 Business Partners

What could you do with a 1,000 business partners? Or even a million? Ten might be nice?
One to the power of N.
The biggest problem faced by all entrepreneurs is isolation. Nobody wants to help us achieve success. At best they’ll want to take our money in exchange for their “professional services” – shame that “professional” [...]

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Getting Noticed By Search Engines

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course.
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