Advertising

Google Chief Economist Explains Pay Per Click

In this video Google‘s chief economist explains how Quality Score impacts the advertisers position vis a vis competitors and how that impacts the bid auction and how much we end up paying. It turns out with great copy for the ad and high quality and relevance of landing pagewe can get #1 position at the [...]

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Jiggling the Web

Recently I listened to a podcast made by Michael Campbell, a generous Canadian who shares his knowledge of Internet Marketing.  More than that, he persuades other experts to share what they know about making money by helping Search engines help us. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Pay Per Click Can Be An Expensive Strategy

Last year we ran a pilot campaign with the help of agency.  It cost a lot of money, and achieved precisely nothing.  This was exactly as I expected, and we did it against my better judgement.  Luckily we pulled the plug before all the money was gone. Post Footer automatically generated by Add Post Footer [...]

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Social Media the New Way to Influence People

Yes it is – here’s why, and how and how we need to get involved and help shape our piece of the future. But first, the apocryphal story. The world’s most successful life assurance salesman used to tell a story of how he made one major change in his “profile” and made millions of bucks.  [...]

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Time to go Back to Relationships

Are we seeing the end of the “expert buyer”? In the “good” old days sales guys would meet people, understand their interests, offer their expertise, propose solutions. People bought from people they trusted. The relationship between the two became the basis on on-going successful business for both parties. Then we saw the emergence of the [...]

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