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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work.

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak.
Amusing and informing at the same time. That’s the winning strategy for [...]

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Beginners Guide to Blogs and Blogging

My 79 year old mother wrote a blog about the time she was evacuated from London, as a child during World War 2. Reading it is a rich experience, not because of the writing but because its a first hand account – real life untainted by editors and publishers.
Have you seen the BBC Click [...]

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Rules for Novice Bloggers

Is there such a thing as an expert blogger? I guess that depends on the definition, but this isn’t a science developed by thousands of people over hundreds of years. It’s new, it changes everyday, and it doesn’t have any rules.

So that probably means there’s no such thing as an expert, but there [...]

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Proving that content is mine | Front Office Box Users

Can I steal your ideas, or can you steal mine? While you wouldn’t do that, I know, there are people around who would. How can we protect our work?

Some weeks ago I got wound up when Zemanta offered me a link which sounded familiar. In fact it wasn’t like something [...]

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Product Placement Emerges in Blogging

OK, so I’m naive – I’ll admit it.
Even though I know the web is full of charlatans and rogues there have been a few (small number) of bloggers who’ve caught my attention over the last months. They come across as genuine sharers – helping people to understand the way this new world should work.
Unfortunately some [...]

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Free Front Office Software | Front Office Box

By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money.
For some years now we’ve been trying to explain to the world our own strategy for competing on the business Internet which we [...]

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9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom

Guess this is proof of what Darren is saying in this article. Put out good stuff (I’m sure he does that all the time) and make it available (I got this from Zemanta as I was writing something else and it’s in that post as well as this). [...]

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Proof Blogging is Best for Business

In this blog we’ve explained why even smaller businesses should be blogging, demonstrated how it will drive business in the new Information Age, and introduced a number of software packages new bloggers might consider.
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Selling With Blogs – Start Now

Building a five page web site for marketing these days is like taking a pen knife to a gun fight.
Businesses that do that might get some fancy graphics with whiz-bang Flash images, but they don’t tell visitors/prospects/customers very much.
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