Recent Report Details 15 Best Practices of Top 100 Brands I’m often asked by CEOs and business owners about the business benefits of Twitter. Clearly they see my enthusiasm for it, but remain skeptical about what it can do for their business. The best response I’ve found that sums up my points beautifully is written [...]
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Typically, today’s sales professionals stick to the company line. Representing the company brand is what they get paid to do. Marketing departments work hard at positioning the product against both customer needs and the competition. It’s easier to regurgitate the company brochure than create one’s own brand. Post Footer automatically generated by Add Post Footer [...]
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