Business

Growing Your Business: 5 Tips From the Founder of Foursquare

Free publicity and promotion opportunities are now available to even the newest and smallest businesses with all of these social media services. All we have to do is get stuck in, do the work, meet the people, and act the part, Just like these guys. This post originally appeared on the American Express OPEN Forum, [...]

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How Startups are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. For startups, the amount of money you have to burn before you either need to break even [...]

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Transforming the Sales Proposals Process

We’re big fans of working with customers through a combined buy/sell process. This software looks as if it could extend that team work right through to the proposal itself. That sounds a great idea to me. Of course the concept of commercial collaboration needs to be sold, replacing the traditional commercial tension. That takes a [...]

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Global Opportunities for Scottish Businesses

There’s a global microbrand based in the Scottish Highlands, 50 miles from the nearest cinema, with no external investment and no employees. Last month it reached potential customers in 77 countries, and served users in China, Australia, India, Europe, South America and across the USA. It’s a global microbrand – Front Office Box. Microbrands are [...]

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Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools. Every Business Needs Brand Management We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management [...]

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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work. Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for [...]

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Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference? Rainmaking with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have more control [...]

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New Twitter Marketing Tools Case Study

Twitter and the stories of marketing success claimed by some of those gurus. bewilders us. Dell might be able to shift millions of spare inventory over a weekend but how do small guys like us do to get heard above the noise. We just don’t have the brand. Happily we’ve found a service – Indux [...]

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How Does Your Website Grade

How’s your website performing? If your like most businesses you’ve given it the SEO treatment, and then pretty much left it alone. You’re probably too busy out there drumming up business to focus on the shop window. But you might change your priorities when you’ve finished reading this article – about Inbound Marketing. We focus [...]

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