Company

Another Scammy Pitch By BT

BT is just the worst example of a big company trying to save itself from the revolution by parting novices and fools from their money. A few weeks ago it shut down BT Workspace having charged people good money to use this “BT” service, it then decides the deal isn’t worth it and shuts the [...]

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Should CEOs Blog? : Marketing : Idea Hub :: American Express OPEN Forum

Should CEOs Blog? Ann Handley (MarketingProfs) But let’s step back a bit and consider why a CEO—or, more generally, a company—might consider blogging in the first place. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Market Your Personal Brand With Social Media

Typically, today’s sales professionals stick to the company line.  Representing the company brand is what they get paid to do.  Marketing departments work hard at positioning the product against both customer needs and the competition. It’s easier to regurgitate the company brochure than create one’s own brand. Post Footer automatically generated by Add Post Footer [...]

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Time to go Back to Relationships

Are we seeing the end of the “expert buyer”? In the “good” old days sales guys would meet people, understand their interests, offer their expertise, propose solutions. People bought from people they trusted. The relationship between the two became the basis on on-going successful business for both parties. Then we saw the emergence of the [...]

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