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10 Secrets to More Magnetic Copy | Copyblogger

10 Secrets to More Magnetic Copy by Jason Cohen Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us. We need writing that’s compelling, [...]

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Context Led Selling in the Front Office | Front Office Box

Not long ago we described the new opportunities for businesses to lead their sales with Inbound Marketing. In Content Led Selling in My Front Office we explained our own thinking, as it’s developed over the last several months. As is quite often the case we’d understood but not properly described the reason it works. Just [...]

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Why Content is No Longer King (And Who’s Taking His Place) | Copyblogger

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king. The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king. Nothing [...]

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Authority Rules – It Certainly Does

Rule Two: Don’t Sell… Teach Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to [...]

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