Posts tagged as:

Customer relationship management

Proving that content is mine | Front Office Box Users

Can I steal your ideas, or can you steal mine? While you wouldn’t do that, I know, there are people around who would. How can we protect our work?

Some weeks ago I got wound up when Zemanta offered me a link which sounded familiar. In fact it wasn’t like something [...]

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Context Led Selling in the Front Office | Front Office Box

Not long ago we described the new opportunities for businesses to lead their sales with Inbound Marketing. In Content Led Selling in My Front Office we explained our own thinking, as it’s developed over the last several months.
As is quite often the case we’d understood but not properly described the reason it works.
Just a [...]

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Product Placement Emerges in Blogging

OK, so I’m naive – I’ll admit it.
Even though I know the web is full of charlatans and rogues there have been a few (small number) of bloggers who’ve caught my attention over the last months. They come across as genuine sharers – helping people to understand the way this new world should work.
Unfortunately some [...]

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Is Business in the Social Web an Illusion

It seems to me there’s not one Internet, but three.  Two of them are real!
There’s the Business Internet -  point to point connectivity between those publishing and others reading.  With the exception of blogging it hasn’t changed very much over the last ten years.  User privileges are tightly controlled, there’s minimal interaction between users and [...]

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Personal CRM – Do You Need One

At first glance Personal CRM seems an oxymoron, or at least terms put together by somebody who doesn’t really understand their meaning. After all, there’s nothing personal about ways companies implement Customer Relationship Management. The systems are intended to enforce control by accountants over sales and service functions.
But distill the concept of CRM [...]

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Should Relationship Management Only Be For Customers?

“What happens when our customer has a brother who’s a vendor, and a sister who works for our regulatory authority? Disappointing the customer with delivery whilst demanding extra discount from the vendor might have an impact on our ability to satisfy the regulator.
Doesn’t seem likely to be a positive influence.”

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