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How Startups are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. For startups, the amount of money you have to burn before you either need to break even [...]

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Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference? Rainmaking with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have more control [...]

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Google Goes After Twitter

So Google‘s in trouble, seemingly everywhere but like the swan swimming upstream it rolls serenely on, even when working like crazy under the surface. Today we see Google execs threatened with prison for publishing illegal content. The company catching the EU‘s ire, previously reserved for Microsoft. An enormous fuss made about privacy and Buzz. Meanwhile [...]

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Todays Buzz About Google

Unless you wake every morning to Google Reader full of blog updates about technology and social networking, you’ll probably have missed a mini furore building about the announcement of Google Buzz. Understandably whenever Google comes up with something new shudders occur all over the world, particularly in those start-ups planning to make millions in the [...]

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The Truth About Twitter’s Traffic

More great work by RJ Metrics – see the link below. Results Summary We analyzed data through the end of 2009. Where the data overlapped with our previous analysis (which ran through August 2009), the findings were highly consistent. However, the updated data revealed the following noteworthy trends: Twitter ended 2009 with just over 75 [...]

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Are You a Social Media Expert

For the last year I’ve become increasingly frustrated by the outrageous claims made by pimps claiming there’s a new phenomena – this nirvana Social Media. Worse, these pimps have been claiming they’re experts – most of them offering to get me more followers on Twitter and friends on Facebook. The one place where there’s a [...]

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When Search Rules the World

Small Businesses Like Us Will Too To be clear I’m not talking about when everybody uses Search – that happened a long time ago now. I am talking about when Search becomes the point of competition between these mega sites – Google, Facebook, Linked In, Twitter, Bing, and whoever else comes along. When users select [...]

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Building a Business Social Network

Business Owners Don’t Buy It For a couple of years now we’ve been trying to engage business owners in the business oriented social networks. Advice from the marketing gurus suggests hanging out in on-line forums, and helping, chatting, swapping stories with the folks there. This, they claim, is the new approach to selling. Engaging with [...]

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Global Scots Making Scots Global

Until recently the GlobalScot membership site has carried all the attraction of cold rice pudding, with Grandma telling us to eat up – it’ll be good for us. To be fair there are some welcoming people there – Scottish Enterprise staff charged with making it work I guess. But generally it’s seemed a very poor [...]

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