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Keywords Can Be Confusing

Anybody starting an Internet based business is going to get confused about Keywords before very long.
Naturally enough we need to discuss the subject in the context of Google, because while there are lots of search engines, it dominates the traffic.
Look at any Google Search results and we’ll see three sections – at the top are [...]

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Pay Per Click Can Be An Expensive Strategy

Last year we ran a pilot campaign with the help of agency.  It cost a lot of money, and achieved precisely nothing.  This was exactly as I expected, and we did it against my better judgement.  Luckily we pulled the plug before all the money was gone.
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