Posts tagged as:

Google

Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools.

Every Business Needs Brand Management
We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management has [...]

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How You Can Still Make a Fortune with Google : Money :: American Express OPEN Forum

We’ve reproduced this article from American Express On-Line, not because we believe what it says. We don’t. But we do know there are tiny gems of information all over the web which, if brought together in the right pattern, for the right business, will provide successful business models. We’ll collect, and comment [...]

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Google Goes After Twitter

So Google’s in trouble, seemingly everywhere but like the swan swimming upstream it rolls serenely on, even when working like crazy under the surface.
Today we see Google execs threatened with prison for publishing illegal content. The company catching the EU’s ire, previously reserved for Microsoft. An enormous fuss made about privacy and Buzz. [...]

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Todays Buzz About Google

Unless you wake every morning to Google Reader full of blog updates about technology and social networking, you’ll probably have missed a mini furore building about the announcement of Google Buzz.
Understandably whenever Google comes up with something new shudders occur all over the world, particularly in those start-ups planning to make millions in the social [...]

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Beginners Guide to Blogs and Blogging

My 79 year old mother wrote a blog about the time she was evacuated from London, as a child during World War 2. Reading it is a rich experience, not because of the writing but because its a first hand account – real life untainted by editors and publishers.
Have you seen the BBC Click [...]

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How Google Wave is Changing the News

It’s not too often that legacy media learns a new mass communication tool along with its audience. But that’s exactly what’s going on now because of Google Wave. Although it’s still invitation only and in preview, the real-time wiki collaboration platform is being used by some media companies for community building, real-time discussion, crowdsourcing, collaboration [...]

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When Search Rules the World

Small Businesses Like Us Will Too
To be clear I’m not talking about when everybody uses Search – that happened a long time ago now.
I am talking about when Search becomes the point of competition between these mega sites – Google, Facebook, Linked In, Twitter, Bing, and whoever else comes along.
When users select their Search provider [...]

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Building a Business Social Network

Business Owners Don’t Buy It
For a couple of years now we’ve been trying to engage business owners in the business oriented social networks.
Advice from the marketing gurus suggests hanging out in on-line forums, and helping, chatting, swapping stories with the folks there. This, they claim, is the new approach to selling. Engaging [...]

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Fear Hurts Adoption of Software

Seth Godin strikes again – people are afraid of anything with too many choices or opportunity to look foolish or waste time and money.
This is the big challenge for content led selling.
I’ve been thinking about this for a while, but never managed to get the clear picture I have now after reading this [...]

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