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Fear Hurts Adoption of Software

Seth Godin strikes again – people are afraid of anything with too many choices or opportunity to look foolish or waste time and money. This is the big challenge for content led selling. I’ve been thinking about this for a while, but never managed to get the clear picture I have now after reading this [...]

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Can Prospects Find You | Front Office Box

A few weeks ago we explained how Social Media is More Threat Than Opportunity In that particular post we focused on opportunities people have for publishing complaints about bad customer experience. But there’s another dimension to the threat – what happens when people Search for you Post Footer automatically generated by Add Post Footer Plugin [...]

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Another Scammy Pitch By BT

BT is just the worst example of a big company trying to save itself from the revolution by parting novices and fools from their money. A few weeks ago it shut down BT Workspace having charged people good money to use this “BT” service, it then decides the deal isn’t worth it and shuts the [...]

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Paying for Adwords? – Read This

Some months ago we were persuaded to try advertising with Google Adwords, against my better judgement. This turned out to be a bad idea, for reasons I’d expected, and for other reasons I hadn’t understood until today. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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People Spend 3x More Time on Facebook Than Google

As usual the best source of news related to social media and social media tools is Mashable. This recent post explains exactly why so many big brands are getting interested in Facebook. It shows how the social media giant is dominating the web space with more than 100 million visitors spending upwards of 5 hours/month [...]

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What Do SEOs Know? | SEO Book.com

A lot of the information in this post by SEObook.com is appropriate to Internet Marketers who are selling stuff for other people, rather than promoting their own offers. But there’s lots of explanation interesting to anybody wanting to blog for business. As usual the video of the Matt Cutts presentation is well worth watching although [...]

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Free Office Software on the Business Internet | Front Office Box

There’s not a lot of point in having all this connection to the Internet if we’re going to use desk top software for personal productivity. Luckily we don’t have to use Microsoft Office, Exchange and Sharepoint. We can save ourselves large chunks of money in licenses and support costs simply by using Google Apps, for [...]

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Can You Be Found Via Search | Front Office Box

We all use Search, and most of us will use it to find anything we’re looking for nowadays.  But do we understand how people might use Search to find out about us? Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Bringing Readers to My Site | Front Office Box

So now we have our blog/site, we can put video and presentations into articles and monitor where our readers come from and what they look at. All we need now is some readers Just publishing our stuff isn’t going bring them.  We need to promote our blog so people interested in what we’ve written can [...]

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