Seth Godin strikes again – people are afraid of anything with too many choices or opportunity to look foolish or waste time and money. This is the big challenge for content led selling. I’ve been thinking about this for a while, but never managed to get the clear picture I have now after reading this [...]
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Message to all our American friends. – Anybody wanting to know about our healthcare just needs to ask us. They shouldn’t listen to the garbage being spouted by the nutcases. Our healthcare is no more rationed than anybody else’s. Based on a number of measures it’s more effective than the American model, at less than half [...]
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