Marketing and Advertising

How Does Your Website Grade

How’s your website performing? If your like most businesses you’ve given it the SEO treatment, and then pretty much left it alone. You’re probably too busy out there drumming up business to focus on the shop window. But you might change your priorities when you’ve finished reading this article – about Inbound Marketing. We focus [...]

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Product Placement Emerges in Blogging

OK, so I’m naive – I’ll admit it. Even though I know the web is full of charlatans and rogues there have been a few (small number) of bloggers who’ve caught my attention over the last months. They come across as genuine sharers – helping people to understand the way this new world should work. [...]

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Content Led Sales and the Battle of Ideas

This article is published in the Front Office Box blog but reproduced here as an example of content led sales – see the comment in the footer. Front Office Box Business Coach Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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What Could You Do With a 1,000 Business Partners

What could you do with a 1,000 business partners? Or even a million? Ten might be nice? One to the power of N. The biggest problem faced by all entrepreneurs is isolation. Nobody wants to help us achieve success. At best they’ll want to take our money in exchange for their “professional services” – shame [...]

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Should CEOs Blog? : Marketing : Idea Hub :: American Express OPEN Forum

Should CEOs Blog? Ann Handley (MarketingProfs) But let’s step back a bit and consider why a CEO—or, more generally, a company—might consider blogging in the first place. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Innovative Influence

Recent Report Details 15 Best Practices of Top 100 Brands I’m often asked by CEOs and business owners about the business benefits of Twitter. Clearly they see my enthusiasm for it, but remain skeptical about what it can do for their business. The best response I’ve found that sums up my points beautifully is written [...]

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Selling With Blogs – Start Now

Building a five page web site for marketing these days is like taking a pen knife to a gun fight. Businesses that do that might get some fancy graphics with whiz-bang Flash images, but they don’t tell visitors/prospects/customers very much. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Software Tracking Sales for Consultants and Services Businesses

via frontofficebox.com If you haven’t already this site is worth a visit especially if you’re a small business interested in knowing how sales professionals and sales managers go about their job, and/or interested in knowing what we’ve discovered about Inbound Marketing in our quest to get heard above the noise Related articles by Zemanta The [...]

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Sales Forecasting Can Be Simple

There’s an interesting post at Front Office Box about forecasting sales – How Accurate Is Your Sales Forecast Experienced  sales managers may well benefit from understanding the approach described in this post. Anybody without hard core sales management experience should commit a few minutes to reading this post. The technique proposed is simple to understand [...]

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