Marketing and Advertising

Market Your Personal Brand With Social Media

Typically, today’s sales professionals stick to the company line.  Representing the company brand is what they get paid to do.  Marketing departments work hard at positioning the product against both customer needs and the competition. It’s easier to regurgitate the company brochure than create one’s own brand. Post Footer automatically generated by Add Post Footer [...]

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Social Media the New Way to Influence People

Yes it is – here’s why, and how and how we need to get involved and help shape our piece of the future. But first, the apocryphal story. The world’s most successful life assurance salesman used to tell a story of how he made one major change in his “profile” and made millions of bucks.  [...]

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Proof that Making a Contribution Makes a Difference

Contributing to other people’s knowledge/understanding/fun etc. pays huge dividends in today’s Internet enabled communities. This won’t come as a surprise to anybody hanging around Twitter, but for the non-believers here’s concrete, quantified evidence. David Petherick @clarocada is enormously generous in sharing what he discovers, so others don’t have to go looking. Post Footer automatically generated [...]

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Should Small Businesses Engage

Actually the question might more accurately be “Why don’t businesses engage?”. Some of the answer to the first question might be indicated by the second. However: Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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