Marketing

How Startups are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. For startups, the amount of money you have to burn before you either need to break even [...]

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Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools. Every Business Needs Brand Management We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management [...]

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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work. Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for [...]

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New Twitter Marketing Tools Case Study

Twitter and the stories of marketing success claimed by some of those gurus. bewilders us. Dell might be able to shift millions of spare inventory over a weekend but how do small guys like us do to get heard above the noise. We just don’t have the brand. Happily we’ve found a service – Indux [...]

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Context Led Selling in the Front Office | Front Office Box

Not long ago we described the new opportunities for businesses to lead their sales with Inbound Marketing. In Content Led Selling in My Front Office we explained our own thinking, as it’s developed over the last several months. As is quite often the case we’d understood but not properly described the reason it works. Just [...]

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Why Content is No Longer King (And Who’s Taking His Place) | Copyblogger

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king. The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king. Nothing [...]

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Authority Rules – It Certainly Does

Rule Two: Don’t Sell… Teach Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to [...]

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Making Sense of New Media

Marketing Guru Seth Godin has, over the past few years, made an enormous contribution to the way the advertising business thinks and helped us all understand something of the opportunities presented by all this new technology. In Permission Marketing he told us traditional marketing methods don’t work any more, because of lack of attention from [...]

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Content Led Sales and the Battle of Ideas

This article is published in the Front Office Box blog but reproduced here as an example of content led sales – see the comment in the footer. Front Office Box Business Coach Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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