Typically, today’s sales professionals stick to the company line. Representing the company brand is what they get paid to do. Marketing departments work hard at positioning the product against both customer needs and the competition. It’s easier to regurgitate the company brochure than create one’s own brand. Post Footer automatically generated by Add Post Footer [...]
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Recently Mashable gave us a very concise explanation of Google‘s interest in providing tools which compete with Microsoft Office. The reason is nothing to do with word processing and spreadsheets, and everything to do with time spent on line. Basically while we’re logged on we’re available to be part of Google’s ecosystem, whereas if we [...]
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