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MySpace

Building a Business Social Network

Business Owners Don’t Buy It
For a couple of years now we’ve been trying to engage business owners in the business oriented social networks.
Advice from the marketing gurus suggests hanging out in on-line forums, and helping, chatting, swapping stories with the folks there. This, they claim, is the new approach to selling. Engaging [...]

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Facebook and Twitter Losing Their Appeal

Is this the beginning of the end for the social media phenomena, of the end of the beginning?
My guess is this interaction and engagement will be the way of the future but the platforms won’t be Twitter, and may not be Facebook.
Somebody needs to find a way of enabling private publishing and public publishing, with [...]

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Onboard the Express to the New Business Internet

Have you reserved your seat?  This train is leaving soon, and it’s the only one.
Battle of the Titans is about to commence between Google, Facebook and Microhoo, and the winners will be small businesses.
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Social Media – Fundamental to Marketing in 2010

It doesn’t matter if we’re insurance agents, plumbers, lawyers or interior designers. There are people who buy what we sell hanging out on social networking sites.

If we don’t join in they’ll buy from somebody else, because they don’t know what we do, and how good we are at it.

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Should Small Businesses Engage

Actually the question might more accurately be “Why don’t businesses engage?”. Some of the answer to the first question might be indicated by the second. However:
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