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Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference?
Rainmaking
with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have [...]

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Global Scots Making Scots Global

Until recently the GlobalScot membership site has carried all the attraction of cold rice pudding, with Grandma telling us to eat up – it’ll be good for us.
To be fair there are some welcoming people there – Scottish Enterprise staff charged with making it work I guess. But generally it’s seemed a very poor [...]

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Learning from Going Viral

We all hear the expression – “gone viral”, usually referring to some silly video on You Tube, but it’s not often we get to watch it happen to our own content.
Now I’ve finally got an example.  Unfortunately it’s not millions of views, but it does demonstrate the point.
We can’t influence whether our content goes viral. [...]

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