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Online Communities

New Twitter Marketing Tools Case Study

Twitter and the stories of marketing success claimed by some of those gurus. bewilders us. Dell might be able to shift millions of spare inventory over a weekend but how do small guys like us do to get heard above the noise. We just don’t have the brand. Happily we’ve found a service [...]

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The Truth About Twitter’s Traffic

More great work by RJ Metrics – see the link below.

Results Summary
We analyzed data through the end of 2009. Where the data overlapped with our previous analysis (which ran through August 2009), the findings were highly consistent. However, the updated data revealed the following noteworthy trends:

Twitter ended 2009 with just over 75 million [...]

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Are You a Social Media Expert

For the last year I’ve become increasingly frustrated by the outrageous claims made by pimps claiming there’s a new phenomena – this nirvana Social Media. Worse, these pimps have been claiming they’re experts – most of them offering to get me more followers on Twitter and friends on Facebook. [...]

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SMEs Even the Odds with Twitter

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Weber Shandwick recently released the results of their study on the Twitter () accounts and behavior of Fortune 100 companies. They found that a majority of Fortune 100 companies are not following [...]

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Global Scots Making Scots Global

Until recently the GlobalScot membership site has carried all the attraction of cold rice pudding, with Grandma telling us to eat up – it’ll be good for us.
To be fair there are some welcoming people there – Scottish Enterprise staff charged with making it work I guess. But generally it’s seemed a very poor [...]

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Our Problems with Twitter Explained

Fascinating numbers from Mashable explain the Twitter problems – demographics, spammers and over-sharers.

Twitter is not your average social network. One study shows that the average Twitter user is a female in her late teens. She follows 20 – 50 people, with the same number of Twitterers following her back. Another study found that [...]

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Free Front Office Software | Front Office Box

By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money.
For some years now we’ve been trying to explain to the world our own strategy for competing on the business Internet which we [...]

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Have We Grown Bored of Twitter

Interesting piece of digging here by Andy Beal which has backed up my own impressions.
In the latter half of 2008 Twitter was a fun place to be – made interesting perhaps by all those who claimed not to see any sense in Twitter. Those of us making an effort were delighted to be connected [...]

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What’s Going On At Friendfeed

There’s something going on with Friendfeed and it might be very important.
For months, if not years, my Friendfeed account has been at the back of the queue in terms of attention, ranking alongside Plaxo and Xing as “might as well” engagement.
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