There’s a global microbrand based in the Scottish Highlands, 50 miles from the nearest cinema, with no external investment and no employees. Last month it reached potential customers in 77 countries, and served users in China, Australia, India, Europe, South America and across the USA. It’s a global microbrand – Front Office Box. Microbrands are [...]
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Typically, today’s sales professionals stick to the company line. Representing the company brand is what they get paid to do. Marketing departments work hard at positioning the product against both customer needs and the competition. It’s easier to regurgitate the company brochure than create one’s own brand. Post Footer automatically generated by Add Post Footer [...]
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