Posts tagged as:

Pay per click

Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference?
Rainmaking
with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have [...]

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Google Chief Economist Explains Pay Per Click

In this video Google’s chief economist explains how Quality Score impacts the advertisers position vis a vis competitors and how that impacts the bid auction and how much we end up paying.
It turns out with great copy for the ad and high quality and relevance of landing pagewe can get #1 position at the lowest [...]

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Does SEO Work Anymore

Recently we got told, by different people, a couple of interesting facts which seemed a little hard to believe at the time.
But since then we’ve seen some evidence that they’re both true.
The first was 93% of college graduates do not click on sponsored links in Search results.
Presumably because they’re looking for genuine insight as opposed [...]

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Keywords Can Be Confusing

Anybody starting an Internet based business is going to get confused about Keywords before very long.
Naturally enough we need to discuss the subject in the context of Google, because while there are lots of search engines, it dominates the traffic.
Look at any Google Search results and we’ll see three sections – at the top are [...]

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Pay Per Click Can Be An Expensive Strategy

Last year we ran a pilot campaign with the help of agency.  It cost a lot of money, and achieved precisely nothing.  This was exactly as I expected, and we did it against my better judgement.  Luckily we pulled the plug before all the money was gone.
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