In this video Google’s chief economist explains how Quality Score impacts the advertisers position vis a vis competitors and how that impacts the bid auction and how much we end up paying.
It turns out with great copy for the ad and high quality and relevance of landing pagewe can get #1 position at the lowest [...]
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Recently we got told, by different people, a couple of interesting facts which seemed a little hard to believe at the time.
But since then we’ve seen some evidence that they’re both true.
The first was 93% of college graduates do not click on sponsored links in Search results.
Presumably because they’re looking for genuine insight as opposed [...]
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