Search

Case Study – SEO and PPC Won’t Work Here

Over at the Front Office Box blog there’s an illustration of the problems we can all run into when setting up our site to get found by search engines. Here’s a summary “Of these 600 visits, the highest performing keyword phrase brought 29 i.e less than 5%. There were 6 keyword phrases bringing double digit [...]

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Getting Noticed By Search Engines

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Google’s Mr. Search Explains Search Marketing

In this video Matt Cutts is interviewed on a range of questions about ways small businesses can provide Google with quality information it can use in the search results it offers to users. It’s great value for anybody new to the subject and re-sets a number of misconceptions more experienced might have. Related articles by [...]

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Get In The Line for Google Wave

Seems a long ago now that Gareth sent me an invitation to set up a Google Mail account. At that time Google just offered five invitations to everybody who accepted an invitation. Very clever that I thought. You were seen as a “guru” and somebody to be nice to, if you had some spare invitations [...]

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Does SEO Work Anymore

Recently we got told, by different people, a couple of interesting facts which seemed a little hard to believe at the time. But since then we’ve seen some evidence that they’re both true. The first was 93% of college graduates do not click on sponsored links in Search results. Presumably because they’re looking for genuine [...]

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Jiggling the Web

Recently I listened to a podcast made by Michael Campbell, a generous Canadian who shares his knowledge of Internet Marketing.  More than that, he persuades other experts to share what they know about making money by helping Search engines help us. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Understanding the Free Web

Recently Mashable gave us a very concise explanation of Google‘s interest in providing tools which compete with Microsoft Office.  The reason is nothing to do with word processing and spreadsheets, and everything to do with time spent on line.  Basically while we’re logged on we’re available to be part of Google’s ecosystem, whereas if we [...]

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Content or Engagement?

It seems the world of Internet Marketing is getting involved in quite a discussion about whether “content” or “engagement” is the killer strategy. Recognized experts don’t agree on the question.  For example Gary Vaynerchuck cares much less about writing articles and SEO for his pages.  He wants to “hang out” on sites where he meets [...]

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