Seth Godin

7 Bad Writing Habits You Learned in School | Copyblogger

What is good writing? Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that [...]

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Making Sense of New Media

Marketing Guru Seth Godin has, over the past few years, made an enormous contribution to the way the advertising business thinks and helped us all understand something of the opportunities presented by all this new technology. In Permission Marketing he told us traditional marketing methods don’t work any more, because of lack of attention from [...]

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Content or Engagement?

It seems the world of Internet Marketing is getting involved in quite a discussion about whether “content” or “engagement” is the killer strategy. Recognized experts don’t agree on the question.  For example Gary Vaynerchuck cares much less about writing articles and SEO for his pages.  He wants to “hang out” on sites where he meets [...]

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