Posts tagged as:

Social Media

New Twitter Marketing Tools Case Study

Twitter and the stories of marketing success claimed by some of those gurus. bewilders us. Dell might be able to shift millions of spare inventory over a weekend but how do small guys like us do to get heard above the noise. We just don’t have the brand. Happily we’ve found a service [...]

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The Truth About Twitter’s Traffic

More great work by RJ Metrics – see the link below.

Results Summary
We analyzed data through the end of 2009. Where the data overlapped with our previous analysis (which ran through August 2009), the findings were highly consistent. However, the updated data revealed the following noteworthy trends:

Twitter ended 2009 with just over 75 million [...]

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Are You a Social Media Expert

For the last year I’ve become increasingly frustrated by the outrageous claims made by pimps claiming there’s a new phenomena – this nirvana Social Media. Worse, these pimps have been claiming they’re experts – most of them offering to get me more followers on Twitter and friends on Facebook. [...]

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Rules for Novice Bloggers

Is there such a thing as an expert blogger? I guess that depends on the definition, but this isn’t a science developed by thousands of people over hundreds of years. It’s new, it changes everyday, and it doesn’t have any rules.

So that probably means there’s no such thing as an expert, but there [...]

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Authority Rules – It Certainly Does

Rule Two: Don’t Sell… Teach

Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to concentrate [...]

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Social Media is Here to Stay

There can’t be any doubt about that!
But it seems to me it’s more about publishing and listening/monitoring than about relationships, for the moment at least.
Watch the video and let me know what you think.

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Is Business in the Social Web an Illusion

It seems to me there’s not one Internet, but three.  Two of them are real!
There’s the Business Internet -  point to point connectivity between those publishing and others reading.  With the exception of blogging it hasn’t changed very much over the last ten years.  User privileges are tightly controlled, there’s minimal interaction between users and [...]

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Content or Engagement?

It seems the world of Internet Marketing is getting involved in quite a discussion about whether “content” or “engagement” is the killer strategy.
Recognized experts don’t agree on the question.  For example Gary Vaynerchuck cares much less about writing articles and SEO for his pages.  He wants to “hang out” on sites where he meets and [...]

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Social Media – Fundamental to Marketing in 2010

It doesn’t matter if we’re insurance agents, plumbers, lawyers or interior designers. There are people who buy what we sell hanging out on social networking sites.

If we don’t join in they’ll buy from somebody else, because they don’t know what we do, and how good we are at it.

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