We all hear the expression – “gone viral”, usually referring to some silly video on You Tube, but it’s not often we get to watch it happen to our own content. Now I’ve finally got an example. Unfortunately it’s not millions of views, but it does demonstrate the point. We can’t influence whether our content [...]
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Recently Mashable gave us a very concise explanation of Google‘s interest in providing tools which compete with Microsoft Office. The reason is nothing to do with word processing and spreadsheets, and everything to do with time spent on line. Basically while we’re logged on we’re available to be part of Google’s ecosystem, whereas if we [...]
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