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10 Secrets to More Magnetic Copy | Copyblogger

10 Secrets to More Magnetic Copy by Jason Cohen Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us. We need writing that’s compelling, [...]

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Are You a Social Media Expert

For the last year I’ve become increasingly frustrated by the outrageous claims made by pimps claiming there’s a new phenomena – this nirvana Social Media. Worse, these pimps have been claiming they’re experts – most of them offering to get me more followers on Twitter and friends on Facebook. The one place where there’s a [...]

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SMEs Even the Odds with Twitter

16Share This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Weber Shandwick recently released the results of their study on the Twitter () accounts and behavior of Fortune 100 companies. They found that a majority of Fortune 100 companies are [...]

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How Google Wave is Changing the News

It’s not too often that legacy media learns a new mass communication tool along with its audience. But that’s exactly what’s going on now because of Google Wave. Although it’s still invitation only and in preview, the real-time wiki collaboration platform is being used by some media companies for community building, real-time discussion, crowdsourcing, collaboration [...]

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When Search Rules the World

Small Businesses Like Us Will Too To be clear I’m not talking about when everybody uses Search – that happened a long time ago now. I am talking about when Search becomes the point of competition between these mega sites – Google, Facebook, Linked In, Twitter, Bing, and whoever else comes along. When users select [...]

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Building a Business Social Network

Business Owners Don’t Buy It For a couple of years now we’ve been trying to engage business owners in the business oriented social networks. Advice from the marketing gurus suggests hanging out in on-line forums, and helping, chatting, swapping stories with the folks there. This, they claim, is the new approach to selling. Engaging with [...]

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Global Scots Making Scots Global

Until recently the GlobalScot membership site has carried all the attraction of cold rice pudding, with Grandma telling us to eat up – it’ll be good for us. To be fair there are some welcoming people there – Scottish Enterprise staff charged with making it work I guess. But generally it’s seemed a very poor [...]

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Our Problems with Twitter Explained

Fascinating numbers from Mashable explain the Twitter problems – demographics, spammers and over-sharers. Twitter is not your average social network. One study shows that the average Twitter user is a female in her late teens. She follows 20 – 50 people, with the same number of Twitterers following her back. Another study found that 10% [...]

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Free Front Office Software | Front Office Box

By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money. For some years now we’ve been trying to explain to the world our own strategy for competing on the business Internet which [...]

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