Web search engine

Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools. Every Business Needs Brand Management We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management [...]

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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work. Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for [...]

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When Search Rules the World

Small Businesses Like Us Will Too To be clear I’m not talking about when everybody uses Search – that happened a long time ago now. I am talking about when Search becomes the point of competition between these mega sites – Google, Facebook, Linked In, Twitter, Bing, and whoever else comes along. When users select [...]

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Authority Rules – It Certainly Does

Rule Two: Don’t Sell… Teach Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to [...]

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Another Scammy Pitch By BT

BT is just the worst example of a big company trying to save itself from the revolution by parting novices and fools from their money. A few weeks ago it shut down BT Workspace having charged people good money to use this “BT” service, it then decides the deal isn’t worth it and shuts the [...]

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What Do SEOs Know? | SEO Book.com

A lot of the information in this post by SEObook.com is appropriate to Internet Marketers who are selling stuff for other people, rather than promoting their own offers. But there’s lots of explanation interesting to anybody wanting to blog for business. As usual the video of the Matt Cutts presentation is well worth watching although [...]

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Proof Blogging is Best for Business

In this blog we’ve explained why even smaller businesses should be blogging, demonstrated how it will drive business in the new Information Age, and introduced a number of software packages new bloggers might consider. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Case Study – SEO and PPC Won’t Work Here

Over at the Front Office Box blog there’s an illustration of the problems we can all run into when setting up our site to get found by search engines. Here’s a summary “Of these 600 visits, the highest performing keyword phrase brought 29 i.e less than 5%. There were 6 keyword phrases bringing double digit [...]

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Getting Noticed By Search Engines

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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