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Do It Yourself Brand Management

Brand Management and Inbound Marketing are concepts every small business can apply with these do it yourself tools. Every Business Needs Brand Management We all have a brand, and manage our market’s perception of it wherever we can. Our problem has always been reach – finding prospects and delivering our messages to them. Brand Management [...]

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Is Infotainment in Your Sales Strategy

Entertainment combined with information is the magic mustard for today’s product sales – Infotainment. Content led selling is the new strategy and infotainment is the engagement tactic that will make it work. Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for [...]

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Business Growth with Rainmaking Case Study

Business growth can seem harder than breaking rocks in today’s economic climate. Everybody’s looking for ways to save money – nobody’s interested in spending. Maybe Rainmaking can make a difference? Rainmaking with inbound marketing techniques might be something we should all use to drive business growth. Costs are close to zero. We have more control [...]

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How You Can Still Make a Fortune with Google : Money :: American Express OPEN Forum

We’ve reproduced this article from American Express On-Line, not because we believe what it says. We don’t. But we do know there are tiny gems of information all over the web which, if brought together in the right pattern, for the right business, will provide successful business models. We’ll collect, and comment on, as many [...]

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How Does Your Website Grade

How’s your website performing? If your like most businesses you’ve given it the SEO treatment, and then pretty much left it alone. You’re probably too busy out there drumming up business to focus on the shop window. But you might change your priorities when you’ve finished reading this article – about Inbound Marketing. We focus [...]

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Authority Rules – It Certainly Does

Rule Two: Don’t Sell… Teach Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but they hate to feel sold. So despite the fact that you’re building a website that will build your business, you need to [...]

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Another Scammy Pitch By BT

BT is just the worst example of a big company trying to save itself from the revolution by parting novices and fools from their money. A few weeks ago it shut down BT Workspace having charged people good money to use this “BT” service, it then decides the deal isn’t worth it and shuts the [...]

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Have We Grown Bored of Twitter

Interesting piece of digging here by Andy Beal which has backed up my own impressions. In the latter half of 2008 Twitter was a fun place to be – made interesting perhaps by all those who claimed not to see any sense in Twitter. Those of us making an effort were delighted to be connected [...]

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Proof Blogging is Best for Business

In this blog we’ve explained why even smaller businesses should be blogging, demonstrated how it will drive business in the new Information Age, and introduced a number of software packages new bloggers might consider. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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