Not long ago we described the new opportunities for businesses to lead their sales with Inbound Marketing. In Content Led Selling in My Front Office we explained our own thinking, as it’s developed over the last several months. As is quite often the case we’d understood but not properly described the reason it works. Just [...]
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What is good writing? Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that [...]
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