Writing

10 Secrets to More Magnetic Copy | Copyblogger

10 Secrets to More Magnetic Copy by Jason Cohen Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us. We need writing that’s compelling, [...]

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Why Content is No Longer King (And Who’s Taking His Place) | Copyblogger

Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king. The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the king. Nothing [...]

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ToDo Lists Don’t Work

Or they don’t for me at least! My ToDo list is a bit like the laundry basket – we never quite get to the bottom It’s a combination of things: * Over ambitious expectations of myself – I’m not as diligent as I make out. * Events – as Macmillan said about politics “events change [...]

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