Jiggling the Web

Recently I listened to a podcast made by Michael Campbell, a generous Canadian who shares his knowledge of Internet Marketing. More than that, he persuades other experts to share what they know about making money by helping Search engines help us.

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information. Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course.

We’re all part of the Search Engine’s eco-system – searchers, publishers or advertisers. Whichever, we all benefit from the way it works.

This particular podcast addressed the question of just how publishers can catch the attention of the Search Engines in order their content can gain visibility.

The answer, as always, was publish quality content. Everybody has an interest in genuine insight and ideas shining through the fog. But that isn’t enough.

Search Engines aren’t intelligent. They can’t figure what’s good and what’s not.

That’s why we’re seeing the emergence of countless sites/services which “crowd-source” the quality control.

Keywords on their own aren’t enough, because the bad guys have figured out how to exploit the way Search Engines rely on them.

The new measure of quality is how other people value the content, and that’s shown by “mentions” on other sites.

This is the space which a host of new services are filling, providing places where the crowd can register it’s quality rating.

Search Engines know when our articles get to be indexed by these other sites, so we have to create some “noise” to get their attention.

We do that by “jiggling” the web.

Getting our stuff indexed by the “sharing” sites tells the Search Engines its quality stuff.

There’s an increasing number of opportunities to do this. We just need somebody to stay on top of what they are, and take advantage.

Getting a professional to help do this isn’t cheap, but it’s a lot cheaper than any of the alternatives.